Watch as these two animated gentlemen talk about social media marketing and the reasons to hire a social media agency. Below is a transcript.
Owner: Okay, so everyone is telling me my brand should be on Twotter, twitting or something like that.
Salesman: you mean on Twitter, Tweeting.
Owner: Yes that is it, Twitter. I don’t see the importance of being online. Can’t people just talk bad about you?
Salesman: Well of course people can talk poorly about your business on the internet, but your brand does not have to be on Twitter for that to happen. people can say whatever they want, whenever they want about whomever they want online.
Owner: You mean people could be talking about my company right now?
Salesman: Precisely, utilizing social media is the best way to build your band. It is crucial that you first figure out what channels you need to be on. For instance, Twitter may not be for everyone. But that is where my team can help your brand build a successful social media strategy.
Owner: So you’re basically making me an advertising campaign?
Salesman: Heavens no. On the contrary, we build you a strategy. This strategy is supposed to help you figure out how to be successful in the social space over a long period of time, not just for the duration of a short campaign.
Owner: Okay, you’re starting to convince me. But what is the ROI on social media? I am not about to put my money somewhere only to have it thrown down the drain.
Salesman: What an excellent question and a popular one at that. Social media ROI is a lot like measuring the ROI of a television commercial. It is based on estimation and an overall increase in sales, though social media’s main goal is not to necessarily shoot sales through the roof. Social media has a unique unprecedented role in the realm of customer service and marketing. Social media helps to instill a positive brand image in the mind of your consumer.
Owner: Well thank you for clarifying that. I am definitely going to hire a social media firm, you’ve convince me of that. Now you need to convince me why I should choose to work with you.
FOR THE REST, watch the video 🙂