Every thought leader starts somewhere. The idea of standing on stage, inspiring hundreds—or even thousands—can feel like a distant dream, but the journey often begins in the most unexpected places. For me, it all started with a crayon and a stick figure drawing in the second grade. I had sketched myself holding a microphone, imagining a future where my words could make a difference. What I didn’t know then was how pivotal that simple act of creativity would be in shaping the course of my life.
Fast-forward decades later, that childhood passion transformed into a profession. But getting from passion to podium requires more than just dreaming. It’s about aligning your aspirations with actionable steps. Here’s how you can start charting your thought leadership journey today.
Step 1: Define Your “Why”
Before you book your first gig or build a website showcasing your expertise, you need to identify your why. As I often share in my course, So You Want to Speak, understanding the purpose behind your passion is foundational. Why do you want to share your message? Is it to inspire change? To educate? To entertain? Your “why” becomes your North Star—a guiding light to keep you on course when challenges arise.
Think about this: when Vince Lombardi famously told his team, “Gentlemen, this is a football,” he was teaching them to focus on the fundamentals. For aspiring speakers and thought leaders, the “why” is your football. It’s what centers you, reminding you of the reason you stepped onto the stage in the first place.
Step 2: Embrace Humble Beginnings
My first professional speaking gig wasn’t glamorous—it was a 4H camp, where I shared a cabin with middle school boys and their fearless chaperones. The accommodations left much to be desired, and I didn’t even pack a sleeping bag. But that experience taught me resilience. It forced me to adapt, to connect with an audience regardless of the setting, and to recognize that every opportunity—no matter how small—holds the potential to propel you forward.
Your early gigs might not look like what you imagined. Maybe it’s a small community workshop, a local conference, or even a Zoom presentation for ten people. Each of these moments is a building block, shaping your confidence and refining your message.
Step 3: Connect Passion with Purpose
That second-grade drawing wasn’t just about wanting to be on stage; it was about a deeper desire to make an impact. Reflecting on your passions can often uncover a purpose you didn’t realize was there.
Start by asking yourself these questions:
- What topics do you find yourself talking about, even when no one’s paying you to do so?
- What stories or experiences have shaped you, and how can they inspire others?
- What problems do you feel uniquely equipped to solve?
When you align your passion with purpose, you’ll find authenticity in your message. Audiences connect with speakers who are genuine, who deliver their stories with conviction because those stories matter to them personally.
Step 4: Build Resilience Through Experience
The road to thought leadership is rarely a straight line. It’s filled with missteps, like forgetting your lines, dealing with technical malfunctions, or—as I experienced—navigating unexpected lodging arrangements. But those moments teach you how to adapt and grow.
Remember this: resilience isn’t built during the easy moments; it’s forged in the challenging ones. Just as my first gig at a 4H camp prepared me for the complexities of speaking to larger, more sophisticated audiences, your early experiences will prepare you for what’s ahead.
Step 5: Commit to Lifelong Learning
Even as you gain momentum, the work doesn’t stop. Thought leadership is not about reaching a pinnacle and staying there; it’s about continual growth. Read widely, engage with your audience, and refine your craft.
Think of the Golden Gate Bridge, where a team of painters works year-round to maintain its iconic color. The same is true for your journey as a speaker and thought leader. The work of honing your message, staying relevant, and growing your audience never ends—but it’s worth every ounce of effort.
The Takeaway
Starting your thought leadership journey is less about achieving perfection and more about taking the first step. Draw inspiration from your passions, embrace humble beginnings, and focus on your “why.” With each experience, you’ll grow closer to your goal of standing confidently on that podium, ready to make an impact.
So, what’s your next step? Pick up the microphone—or pen—and start sharing your message. Your journey begins now.