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Understanding Your Consumer – A Day in the Life
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Understanding Your Consumer – A Day in the Life

The critical difference that sets an amateur marketer apart from a branding aficionado is their ability to get into the mind of their consumer. Recently, as I have worked on creating a new app, I have discovered that possibly the greatest way to design an extremely effective user experience is to figuratively become the consumer...

5 Cures for Cell Phone Addiction
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5 Cures for Cell Phone Addiction

Hi, my name is Ryan and I am addicted to my cell phone. I’m not going to deny it. For the last 40 hours, I have been without a cell phone. It has made my life super interesting. Despite the fact my computer was in full operation, I still felt completely disconnected and even anti-social...

Tweet Scheduling Service – BufferApp Review
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Tweet Scheduling Service – BufferApp Review

I am always on the lookout for apps that will help increase your effectiveness on various social media platforms. Recently, BufferApp, a tweet scheduling service caught my attention. Previously I shared three tools to maximizing effectiveness on Twitter, one of which was an app called Timely. Though I’ve religiously used Timely for quite a while,...

Quotes That Will Get Retweeted
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Quotes That Will Get Retweeted

People always want to write tweets that will get reweeted. Writing the perfect tweet is both an art and a science with plenty of research pointing out what works and what doesn’t. However, when people are new on Twitter, they seem to just want me to give them a packet of quotes that will get...

How to Use Pinterest for Business Marketing
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How to Use Pinterest for Business Marketing

The newest mainstream social network, Pinterest, has been around for a bit of time now. In social media years, it is a teenager. Though the social network has been gaining a lot of traction among females in their late teens through their young thirties, it has more recently started to see a diversification in the...

Exploring the New Facebook Page Insights
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Exploring the New Facebook Page Insights

Once again, Facebook has made a pretty major change, however this isn’t one that is affecting everyone, just Facebook Page owners. Facebook has implemented new insights for Pages. Several weeks ago they rolled out the “Talking About This” feature that was public to everyone and appeared right below the total fan count for a page....

Twitter’s Activity Tab and What it Means for Marketers
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Twitter’s Activity Tab and What it Means for Marketers

As you many have noticed, Twitter got a bit of an upgrade. Your @Mentions tab is now gone and has been replaced with two new tabs, “@” and “Activity.” Though it may seem like a subtle update at first, this is a major renovation that has made Twitter social in a whole new way. The...

When to Use Hashtags on Twitter and Google+
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When to Use Hashtags on Twitter and Google+

The misusage of hashtags on Twitter irks me! Hashtags are a phenomenal tool that can be utilized in social media marketing to build a successful online strategy. Recently though, I have seen brands attempting to implement hashtags for everything. For example, a local restaurant converted everything on their menu to hashtags while a local realtor...

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How to Measure True Reach

A key factor to the success of your social media influence is your true reach. You may be familiar with the term but may be unsure of its meaning.  In this article we are going to break down how to measure true reach in social media. What is True Reach? The term “true reach” was...