I am always on the lookout for apps that will help increase your effectiveness on various social media platforms. Recently, BufferApp, a tweet scheduling service caught my attention. Previously I shared three tools to maximizing effectiveness on Twitter, one of which was an app called Timely. Though I’ve religiously used Timely for quite a while, there have been some serious features lacking to making it an effective service for scheduling tweets. And along comes BufferApp.
Tweet Scheduling Features in BufferApp
- You can easily adjust tweet times
- You can add photos to your Buffer feed which is also a huge plus.
- Buffer can be linked with Tweriod to provide accurate times for tweeting.
- You can connect your Bit.ly account for URL Shortening
- You can rearrange the order of your tweets with a simple drag-and-drop interface.
- Buffer comes with tons of third party extensions including ifttt, Social Bro, Tweriod, Strawberryj.am, and more!
- Great analytics with reach, clicks and reaction data.
- You can add team members (for a small fee)
- At the most basic level, BufferApp lets you schedule up to 10 tweets for free.
Overall, I highly recommend that you try out BufferApp for free today!
People always want to write tweets that will get reweeted. Writing the perfect tweet is both an art and a science with plenty of research pointing out what works and what doesn’t. However, when people are new on Twitter, they seem to just want me to give them a packet of quotes that will get retweeted so they don’t have to put in the work themselves. Honestly, you are more likely to be retweeted with your original content, but if you are not creative or don’t have time to think of pithy one-liners, borrowing someone else’s quotes can be helpful. So, below I have included some quotes that have been retweeted a lot.
10 Quotes for Getting Retweeted
- ”Although the world is full of suffering, it is also full of overcoming it.” – Helen Keller
- “No one has ever become poor by giving.” – Anne Frank
- “The best way to be an outstanding leader is to learn something, do it and then teach others.” – @ryancvet
- “Nothing can stop the man with the right mental attitude from achieving his goal.” – Thomas Jefferson
- “Wherever there is a human being, there is an opportunity for kindness.” – Seneca
- “Be yourself; everyone else is already taken.” – Oscar Wilde
- “Leadership is the capacity to translate vision into reality.” – Warren G. Bennis
- “You’ve got to dream! Dreams are just realities in rehearsal. Who is to say that those dreams can’t come true?” – @ryancvet
- “Don’t be pushed by your problems. Be led by your dreams.” – Ralph Waldo Emerson
- “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill
Obviously these 10 quotes are not guaranteed to get you retweets, but they’ve worked well for me! Good luck using those quotes to get retweeted!
As you many have noticed, Twitter got a bit of an upgrade. Your @Mentions tab is now gone and has been replaced with two new tabs, “@” and “Activity.” Though it may seem like a subtle update at first, this is a major renovation that has made Twitter social in a whole new way.
The New Twitter Activity Stream
Interaction on Twitter was mainly limited to retweets and mentions. There was really no way for people to be kept up to speed on tweets getting marked as a “Favorite” or even to see who your friends started following. Now, like Facebook, Twitter has implemented the “Activity” stream which is extremely similar to the Facebook News Feed. It shows you who your friends recently followed and allows you to follow those people right from the Activity stream. Overall the Activity feed is supposed to show you the snapshot of what is going on with the people you follow on Twitter.
The @ Tab on Twitter
Another huge features is the “Mentions” tab being replaced by the “@” tab. This tab now shows everything that has happened in direct relation to your Twitter handle. It will tell you everything that is going on with your account. It tells you who has recently followed you, who has @-replied to you or mentioned you as well as who has marked your tweets as favorites and who has retweeted your tweets.
What this Means for Marketers
Whenever a social platform gets updated, it’s important to analyze how the new features can be maximized for social media marketing. One of the big things the Activity feed does is that it allows your followers to see who you started following, what tweets you retweeted, who you replied to and who you favorited. That being said, the biggest word of marketing advice I can offer is be careful, more now than ever about how you interact on Twitter because people are more likely to see what you are doing without having to look quite as far. At the same time, leverage this public display to your advantage! If you want to make people see what you’re up to, interact a lot so you appear frequently in their Activity timeline.
Overall Thoughts and First Impressions on Twitter Activity and @ Tabs
Quiet honestly, while I think Twitter made a move in the right direction as far as making Twitter even more social and interactive, I feel the features were poorly implemented and quite confusing to use. I have a hunch Twitter will reevaluate some of their changes and continue to tweak the streams until they have perfected their new features. The biggest issue is the user interface and the ease of use of the new features. It looks cluttered and is very confusing.
What are your thoughts on Twitter’s new Activity tab and @ Tab?
The misusage of hashtags on Twitter irks me! Hashtags are a phenomenal tool that can be utilized in social media marketing to build a successful online strategy. Recently though, I have seen brands attempting to implement hashtags for everything. For example, a local restaurant converted everything on their menu to hashtags while a local realtor converted every house on their roster to a hashtag. Is there anything fundamentally wrong with this strategy? Absolutely not. However, going on a hashtagging rampage is not the best solution either. This article is going to explore the proper and improper usages of hashtags on Twitter and Google+ for brands and businesses. Hashtag principles for individual and personal accounts differ from the strategies talked about in this post.
What are Hashtags
Hashtags are an excellent tool that can be found on both Twitter and Google+ as well as several other social networks. These hashtags (# + word/phrase/code = #hashtagoverload) can allow people to “tag” their posts or conversations so that people discussing similar subjects can network with one another and ultimately connect based on similar interests. Hashtags also allow individuals to get involved in conversations with people discussing like-topics.
When and When NOT to Use Hashtags
- DO USE hashtags to tag a tweet or a post with something relevant. Let’s say a tweet comes down my timeline and it is a brilliant idea hashtagged #innovation. Maybe I want to see more brilliant ideas so I click the hashtag link. I am brought to a page with anyone that has tagged something #innovation. If you also used #innovation in your tweet, I am likely to see your tweet, click through to your profile and possible follow you.
- DO NOT get cutesy with your hashtags. Let’s say instead of using #innovation, you wanted to be clever and use your own hashtag #innovativebrilliance. Well, good for you! You created a new hashtag, but no one is going to find you profile or see your tweet because no one else used that same hashtag. Use something common.
- DO USE hashtags to represent a campaign. If you are launching an ongoing discussion or campaign, use hashtags to denote when you are talking about that idea. For instance, the #LYproject has done a good job with this!
- DO NOT always put your own hashtags in your tweets. One of the biggest turn-offs in social media marketing is when brands constantly do self-promotion and selling. That is not what people are looking for when they follow you. Constant self-promotion a surefire way to lose your following and get them unengaged. I mean, what is appealing about following someone that only talks about pushing their own initiatives all the time?
Hashtag Best Practices
- Brands should never put more than one hashtag in a given tweet. It is sloppy, too casual and makes it look like a 13-year-old girl is running your social media marketing efforts.
- If you have a large, engaged following, you are more likely to be successful with creating and launching conversations around hashtags. If you have a small following and you just feel the urge to use a hashtag, first search some existing hashtags and see which one will get you most noticed.
- Using a hashtag in every tweet is downright obnoxious, there is no benefit other than making your timeline look more colorful, so use hashtags sparingly.
- Encourage your followers to use a given hashtag over and over again to make it stick. Put it on your blog, in your Twitter Bio, in your store, on your TV commercial… If people know a hashtag exists for a certain campaign, project, sale, etc., people are more likely to include it when they talk about your brand.
Hopefully some of these tips and tricks will help you utilize hashtags to their fullest marketing potential while not going overkill with hashtags.
If you’re new to Twitter or even if you have been tweeting for some time, I am sure you are eager to login and see if you have been retweeted or if someone has sent you an @reply or maybe you’re just looking to increase your Twitter following. You might be coming up empty-handed time and time again, if that’s the case, don’t worry! There are tools to help you be an effective Twitter user.
For the longest time I was wondering, How do I get retweeted? There is an art to it, but in reality, there are really only two main components: 1) content; 2) timing. In this post I am going to share two awesome tools that can help you nail down the best time of day to tweet and one must-have tool for all social media users that will help you with creating effective tweets.
Timely – Scheduling Tweets for Maximum Impact
Timely is an incredible application that estimates the time of day when you get most retweeted, the most replies and the most click throughs. You simply enter in what you want to say, how many times a day you want to tweet and if you want to tweet on weekends. From there, Timely will automatically space out your tweets and time them according to when they will have the most impact. If you have your tweets planned out a week in advance, enter them all in Timely on Monday and come Friday, each of your tweets will have been strategically posted to maximize your reach.
If you are a visual or analytical person, Tweriod is for you. Though Tweriod will not tweet for you, it will create custom graphs that show you when the best time to tweet is based on your followers’ tweeting habits. Tweriod graphs give you a break down of days of the week and weekends as well as the time you’re most likely to receive @replies. The graphs are designed to simply tell you when you will get the most exposure from your tweet.
Klout – The Standard of Influence
If you’re not on Klout, stop reading this post and go get yourself an account. This could be the single most important tool that anyone who cares about his or her impact on the web can utilize. Klout has an intricate rating system that accurately gauges how effective you are in the online world. They use Facebook, Twitter and LinkedIn to estimate a score on a scale of 0-100. The key factors analyzed are your Network Influence, Amplification Probability and True Reach. Though Klout won’t show you what time is the best time to tweet, they will certainly show you if your timing is making a difference. Klout also shows you who you influence, who influences you and what topics you are most influential about. When creating tweets, Klout is a great place to go to see what topics your audience expects to hear from you. If you cater your tweets to those topics and use the two tools above to schedule them appropriately, you better believe you’ll start seeing your Klout score go up ultimately increase you’re effectiveness on the web.
Click to Enlarge
With the space shuttle Atlantis landing today and yesterday being the 42nd anniversary of the first moon walk, the team over at Ignite Social Media decided to put together a blog post filled with hilarious screen shots simulating what the moon landing would look like in the age of social media. The screenshot on the left is one I helped with, but for more laughs, visit the original post.
There is nothing coveted more by tweeps than retweets, mentions and replies. Nearly every twitter user wants to know the secret of how to get retweeted. There is definitely an art but there are also studies that provide hard data behind the science of retweets.
The Art of Getting Retweeted
Everyone on Twitter is passionate about something. That’s the reason people follow you! The single most important part of the artof being reshared is simple: post content your listeners care about. For example, if people follow you because you are the guru in the homebuilding industry, post about homebuilding. Your followers won’t care about the newest song released by your favorite band.
The best way to ensure that you will get more retweets is to create a social media budget. This budget is a simple concept that can help you figure out what topics you’re interested in and determine how much time you will spend talking about each subject. Next you figure out what type of content you should share: links, quotes, videos, etc. For some people, quotes get retweeted more. For others, only original content or news stories will get retweeted.
Figuring out what your users want to hear is extremely important. It may take a little while to determine what works and what doesn’t for your audience. That’s just part of mastering the art form.
The Science of Getting Retweeted
Retweet Scientist, Dan Zarrella, has written an excellent (free) eBook that is totally worth getting entitled The Science of Retweets. In this helpful guide, he gives you all the technical knowledge gathered from a survey of hundreds of thousands of tweets. This data shows what tweets worked and what didn’t. Dan dissects retweetable tweets from analyzing the psychology behind how word choice to pointing out what words will most likely get you retweeted. I would try to get into all of the science, but nothing can sum it up better than Dan’s book, so check that out.
If you are trying to get more retweets it is time for you to start learning the art of retweets and studying the science behind what people like to reshare. There is definitely a learning curve and a lot of trial and error, but if you create content your users want to hear and figure out which words will spark a desire for retweets, you’ll be getting your tweets reposted in no time.
If you have ever heard one of my social media keynote talks, you have probably heard me say, “Social media is about interaction, not reaction.”
On social media platforms likes Facebook, people have no problem liking photos or commenting on status updates. However, it seems to me that lots of people are afraid to have this same interaction on Twitter. Below are 4 ways to start interacting on Twitter!
- @replies: When you @reply someone on Twitter (starting a tweet with @ and the person’s username), it does not go out to all your followers. It only shows up on your feed, the person you @replied and anyone that follows both you and the person you @replied to. People are often afraid to @reply because they don’t realize this quick fact. Now, if someone views your profile or your tweets, they will be able to see your @replies, however they do not clutter up your follower’s feeds. There is a little “reply” button at the bottom of every tweet.
ex. “@andrewhopun Thanks for sharing that new band, their great!”
- Mentions: Similar to the @reply, a mention is when you write a message and then “tag” a Twitter user somewhere in your tweet. You include the @ + username somewhere in your tweet instead of at the beginning. Generally speaking a “mention” is not in reply to what someone has said. Your followers are able to see your mentions.
ex. “I’m @Starbucks enjoying their Tribute Blend!”
- Retweets: If you really like what someone is saying, let them know by retweeting what they’re saying to your followers. Simply hover over your favorite tweet and click the “retweet” button. It will automatically be sent out to your followers. You can also retweet the old-fashioned way and leave a comment as illustrated below:
ex. Great quote // RT @ryancvet: “Social media is about interaction, not reaction.”
- Favorite: Like Facebook you can favorite (or like) someone’s tweet. This does not repost it to your followers. If someone visits your profile, they will be able to see all of your favorited tweets. This is an easy way to say you like what someone is saying without reposting it to your followers!
Those are some quick and easy ways to start interacting on Twitter!